1. Acceptance of the Terms

These WEBTOON BRAND RESOURCE CENTER Terms of Use (the “Terms”) apply to (i) your access and use of the WEBTOON BRAND RESOURCE CENTER located at https://brand.webtoon.com/ or any similarly designated area or site (the “Site”), and (ii) the use of any trademarks, trade names, service marks, service names, logos, web pages, A/V or photographic assets, brand materials, or other distinctive features (“Brand Assets”) of WEBTOON Entertainment, Inc., its subsidiaries, its licensors, and/or affiliates (hereinafter together referred to as “WEBTOON,” “us”, or “we”), including those set forth on this Site.

These Terms constitute the entire agreement by and between WEBTOON and you related to the use of Brand Assets. If you do not want to agree to the Terms, you may not access or use the Brand Assets.  If you are using the Brand Assets on behalf of another person or entity, you represent that you have the authority to bind that person or entity to the Terms, and the words “you” or “your” in the Terms includes such other person or entity.

2. Access and Use of the WEBTOON Brand Assets

If WEBTOON allows you to use any of its Brand Assets, any uses of the Brand Assets must abide by these Terms, as well as any terms found in the Site, and you agree to comply with these Terms.  When using the Brand Assets, you shall be subject to any posted terms, guidelines or rules applicable to the particular materials used that may be posted on the Site or accompany the Brand Assets. All such guidelines or rules are hereby incorporated by reference into these Terms.

The Brand Assets are only made available for use by third parties only for limited circumstances for the corporate promotion of WEBTOON and investor relations, or as WEBTOON may allow expressly in writing.  Most uses of the Brand Assets will require a specific written license, whether through your separate agreement with us or a license specifically for this purpose.  Unless otherwise expressly specified by WEBTOON in writing, use of the Brand Assets must be accompanied by clear notice that indicates that the Brand Assets are used with permission from WEBTOON Entertainment Inc. or its affiliates or licensors. 

At all times WEBTOON reserves the right in its sole discretion to terminate or modify any permission to use, access, or display the Brand Assets, and WEBTOON reserves the right to take any actions necessary against uses that (i) infringes any intellectual property rights of WEBTOON, its licensors, or any third party, or (ii) that violate these Terms.

3. Grant of Limited Rights to Use the Brand Assets

Subject to compliance with these Terms, WEBTOON grants to you a limited, non-exclusive, revocable, non-sublicensable and non-transferable license to access and use the Site, access and display the Brand Assets in accordance with these Terms.

The Brand Assets are provided "as is" and WEBTOON disclaims any warranties either express and implied by law, including warranties of noninfringement.  You agree you are solely responsible for any re-use fees and obtaining any applicable clearances and rights (if any) related to your use of Brand Assets.  In no event shall WEBTOON be liable to you under any theory of liability including for any direct, indirect, incidental, special, consequential, punitive, exemplary or other damages arising out of these Terms of the use of the Brand Assets.  This limitation applies even if WEBTOON was aware or should have been aware of the possibility of such damages, except as otherwise required by law.  You agree to indemnify WEBTOON, its affiliates, and their employees, agents, talent, officers and licensors against all third-party claims arising from your use of the Brand Assets.

WEBTOON is the owner (or licensor, as the case may be) of all rights in the Site and Brand Assets, including all associated intellectual property rights therein, and, except as expressly set forth in these Terms, nothing herein shall be interpreted as a grant to you of any right, title or interest in or to any aspect of the Site including the Brand Assets.  WEBTOON reserves all rights except for the limited license granted in these Terms. Use of the Brand Assets pursuant to this license shall not be construed in any way as limiting the rights of WEBTOON in the Brand Assets.

4. General Guidelines

All uses of the Brand Assets must conform to the guidelines set forth in these Terms, the Site, and as WEBTOON may advise, unless you have prior written consent from WEBTOON. WEBTOON has sole discretion in determining if use of the Brand Assets violates these guidelines.

• Brand Assets may not be modified, altered, distorted, cropped, rotated, shortened, or otherwise changed in any way, and you may not create derivative works using the Brand Assets except as expressly permitted by WEBTOON. Brand Assets must be used as provided by WEBTOON, in the most up to date form as found on the Site.  
  
  
• Brand Assets may not be used in a manner that is confusing, including in any way suggesting sponsorship or endorsement by WEBTOON, ownership by anyone other than WEBTOON, or in a way that confuses WEBTOON with another brand, including without limitation, incorporation into another brand’s name, logo, etc. or use in a manner that implies WEBTOON is the source of a product or service when it is not.
  
  
• Brand Assets may not be used in a way that suggests a common, generic or descriptive meaning. 
  
  
• Brand Assets may not be used in a manner that (1) overstates your relationship with WEBTOON; (2) implies that any affiliation or relationship affiliation with WEBTOON, or (3) implies that any content or IP has been authorized by WEBTOON.
  
  
• Brand Assets may not be used in a manner that is defamatory, disparaging, obscene, misleading, or otherwise objectionable to WEBTOON, including use in connection with gambling, pornographic or adult content, involves the sale of tobacco or alcohol to persons under 21 years of age, or otherwise violates applicable law.
  
  
• You may not copy or imitate WEBTOON’s brand elements, such as our logos, typefaces, color pattern, imagery, or designs in your own materials.
  
  
• You must obtain WEBTOON’s prior written consent in each instance before using any Brand Assets in (1) any audiovisual medium, including film, television, or video, (2) in publications or books, or (3) merchandise or manufactured goods.

5. General

WEBTOON may make changes to the Terms from time to time by publishing amended versions on the Site.  You should also periodically review the most up-to-date version of these Terms.  All modifications to the Terms that we post on the Site will be effective immediately upon posting, and your continued use of the Brand Assets will confirm your acceptance of the changes. If you do not agree to the modified Terms, you must stop using the Brand Assets.  These Terms are not intended to benefit, nor shall it be deemed to give rise to, any rights in any third party. Any use of the Brand Assets pursuant to these Terms will inure to the benefit of WEBTOON. These Terms will be governed by and construed in accordance with the laws of the State of California, without giving effect to any choice or conflict of law provision or rules.  If any provision of these Terms is found partly or wholly illegal or unenforceable, that provision will be enforced to the maximum extent permissible, and the remaining provisions of these Terms will remain in full force and effect.  WEBTOON’s failure to exercise or enforce any term of these Terms will not constitute a waiver of such term or any of WEBTOON’s rights or remedies. You may not assign your rights or delegate your obligations under these Terms without WEBTOON’s prior written consent.

6. Contact

For help with the Brand Assets and/or this Site, please contact the WEBTOON Branding team.